Most clothing sold online comes out of the same handful of factories. The label on the collar changes; the garment often does not. So the thing that separates a good shop from a bad one is not what it sells. It is what it refuses to list.

What we check before anything goes up

• Does the supplier know its own measurements? Chest, length, sleeve, shoulder, in centimetres, for every single size. If nobody can give us a real size table, it does not go up. This is the one we refuse most often.
• Is the grading honest? Some ranges jump four centimetres between sizes and some jump one. We publish the whole table so you can see where the jump falls, instead of guessing between a medium and a large.
• Does the cloth match the photograph? Studio light flatters everything. We ask for the composition and the weight of the fabric, because a coat that photographs like wool and arrives like plastic is a return, not a sale.
• Does it hold its shape? Seams, lining, the way a collar sits after a day of wear. Anything that goes shapeless the first time it is washed is out.

What we will not list

Supplier catalogues are full of branded lookalikes: coats and bags built to read as another label from three metres away. We do not list them. Partly because it is someone else's name, which is reason enough on its own. Mostly because a piece whose only idea is to imitate something better is not a piece we can stand behind.

Why this matters to you

It is easy to write that something runs true to size and absorb the returns. We would rather lose the sale than have a parcel arrive two inches off. That is the whole reason the measurements sit on every product page instead of in the small print.

And they are the garment's own measurements, laid flat, not body measurements. Your chest size tells you about you. It tells you nothing about how much room a coat leaves for a jumper underneath. The table does.

How orders reach you, and what happens if something is wrong, is on our about page.